 
Fast Track
To The Internet
 A 2D barcode is a graphical image that stores information both horizontally and vertically. As a result, it can create a number of actions on a mobile device such as: go to a web page, show a video, make a phone call, send a text message or an email, create a contact entry in an address book etc.
Mobile barcodes are a new and innovative way to access the mobile internet where users can use the camera on their mobile phone to scan barcodes that may appear in magazines, newspapers, billboards, LCD/plasma screens, packaging, business card and even t-shirts.
A user having a mobile camera phone equipped with the i-nigma or other correct reader software can scan the image of the 2D barcode causing the phone browser to launch and direct to the programmed URL.
i-nigma
 Established in 2000, 3GVision is recognized as the pioneer and market leader in the field of mobile barcode reading and advanced image processing technologies.
3GVision's i-nigma offers the most comprehensive 1D/2D mobile barcode solution incorporating a code-creation, campaign management and advanced metrics reporting platform.
i-nigma's 1D/2D barcode reader is deployed commercially since 2002: it is available for approximately 400 different phones and is embedded in over
150+ million phones worldwide. The i-nigma reader has also been chosen by leading publishers, brands, advertisers and a varied number of other businesses.
Supported devices
Download i-nigma reader
Bar code types
 Linear barcodes (or 1D) are comprised of a series of vertical black lines and white spaces of variable width, which are decoded by a barcode reader to extract the information they bear. These barcodes have a size and capacity problem, restricting their use primarily for stock control.
A 2D barcode is a graphical image that stores information both horizontally and vertically. It eliminates the need to engage in countless keystrokes and cumbersome menus to experience the mobile internet. As a result, it can create a number of actions on a mobile device such as: go to a web page, show a video, make a phone call, send a text message or an email, create a contact entry in address book etc.
Data Matrix and QR Barcodes
 Data Matrix and QR code are both 2D barcode formats available as open standards. Data Matrix was designed in 1989, and standardized by many organizations including NASA, US DoD and major industries such as electronics, pharma and postal marking.
 The QR code was created by Japanese corporation Densowave in 1994. The "QR" is derived from "Quick Response", as the creator intended the barcode to allow its contents to be decoded at high speed. In 2003, teaming up with NTT Docomo, 3GVision co-invented the hyperlinking of 2D barcodes, providing the image technology to make the process a reality. In doing so, 3GVision removed the need to enter long URLs by hand, and eliminated the need to engage in countless keystrokes and cumbersome menus to experience the mobile internet.
Real Time Reporting
 The i-nigma campaign dashboard provides real time reporting and detailed insights on mobile barcode campaign performance metrics to gain a better understanding of customers response to multiple campaigns.
The Dashboard provides detailed insights on campaigns based on performance metrics including number of codes scanned, response volume by location, time, media type, customer segment, campaign revenues and the mobile device used to access the barcode. The Dashboard gives advertisers the ability to compare different advertising mediums like billboards, posters, magazines and online and re-strategize media placements even mid-campaign.
Brands, agencies, publishers and marketers use i-nigma's real time measurement and analysis tools to effectively target and communicate messages to customer audiences. As a result, ads and marketing campaigns can be customized to drive more relevant campaigns and, ultimately, deeper audience engagement and better ROI and Return on Marketing Objectives (ROMO). The Dashboard provides advertisers with 24/7 access to dynamic measurement charts and reports, via a secure interface.
tel: 416.294.9426
info@mmmobile.ca
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