A 2D barcode is a graphical image that stores information both horizontally and vertically. As a result, it can create a number of actions on a mobile device such as: go to a web page, show a video, make a phone call, send a text message or an email, create a contact entry in an address book etc.
Mobile barcodes are a new and innovative way to access the mobile internet where users can use the camera on their mobile phone to scan barcodes that may appear in magazines, newspapers, billboards, LCD/plasma screens, packaging, business card and even t-shirts.
A user having a mobile camera phone equipped with the i-nigma or other correct reader software can scan the image of the 2D barcode causing the phone browser to launch and direct to the programmed URL.
Data Matrix and QR code are both 2D barcode formats available as open standards. Data Matrix was designed in 1989, and standardized by many organizations including NASA, US DoD and major industries such as electronics, pharma and postal marking.
The QR code was created by Japanese corporation Densowave in 1994. The "QR" is derived from "Quick Response", as the creator intended the barcode to allow its contents to be decoded at high speed. In 2003, teaming up with NTT Docomo, 3GVision co-invented the hyperlinking of 2D barcodes, providing the image technology to make the process a reality. In doing so, 3GVision removed the need to enter long URLs by hand, and eliminated the need to engage in countless keystrokes and cumbersome menus to experience the mobile internet.
Established in 2000, 3GVision is recognized as the pioneer and market leader in the field of mobile barcode reading and advanced image processing technologies.
3GVision's i-nigma offers the most comprehensive 1D/2D mobile barcode solution incorporating a code-creation, campaign management and advanced metrics reporting platform.
i-nigma's 1D/2D barcode reader is deployed commercially since 2002: it is available for approximately 400 different phones and is embedded in over 150+ million phones worldwide. The i-nigma reader has also been chosen by leading publishers, brands, advertisers and a varied number of other businesses.
Download i-nigma reader
Before the campaign
Create a barcode campaign in the server
Print the barcode in a publication or on a sign
Campaign management summary
During and after
Operators specific services (e.g.: location and user profile information) are added to the server and databaseReports are generated
The i-nigma campaign dashboard provides real time reporting and detailed insights on mobile barcode campaign performance metrics to gain a better understanding of customers response to multiple campaigns.
The Dashboard provides detailed insights on campaigns based on performance metrics including number of codes scanned, response volume by location, time, media type, customer segment, campaign revenues and the mobile device used to access the barcode. The Dashboard gives advertisers the ability to compare different advertising mediums like billboards, posters, magazines and online and re-strategize media placements even mid-campaign.
Brands, agencies, publishers and marketers use i-nigma's real time measurement and analysis tools to effectively target and communicate messages to customer audiences. As a result, ads and marketing campaigns can be customized to drive more relevant campaigns and, ultimately, deeper audience engagement and better ROI and Return on Marketing Objectives (ROMO). The Dashboard provides advertisers with 24/7 access to dynamic measurement charts and reports, via a secure interface.
The i-nigma Enterprise Manager solution for ad agencies allows for the creation and tracking of multiple ad campaigns from multiple advertisers. 2D barcodes will seamlessly increase interaction from traditional media campaigns to mobile to web for true convergence.
- Adds value to print to print or OOH media investments
- Facilitates engagement with customers
- Creates new revenue stream
- Bridges the gap in integrated campaigns
- Makes packaging interactive
- Great for contests or DM campaigns
i-nigma solution for publishers facilitates true convergence between print, mobile and online media.
- Increases the relevancy of print
- Help grow and monetize web and mobile sites
- Create engagement with readers
- Revitalize subscriptions
- Build new advertising opportunities
i-nigma 2D barcode solution will help showcase your listings and engage potential clients. 2D barcodes can give you a competitive advantage by offering your clients an improved way to market their home.
- Mobile codes provide more information to potential buyers to bring them closer to a successful close
- Allows brokers to attract and retain top agents by providing better marketing opportunities
- Increase your chances to close 2 sided deals
- Done to your existing marketing material
By linking static display ads or signage to the interne, i-nigma can facilitate communications or interaction in an infinite number of applications.
Museum >>> web information, video or audio tours.
Transits sign >>> updated schedule of train or buses
Resorts >>> images, reservation site
Theatres >>> preview video or transactional site
Governments >>> consumer information or services
Tourism office >>> videos, travel agents, reservation sites
MMMobile is the Canadian distributor of 3GVision's i-nigma mobile barcode solution. By simply scanning QR or Data Matrix codes on newspapers or magazines, packaging and billboards, consumers are directed to the web content that the barcodes relate to bridging the gap between static media and interactive content. The i-nigma's highly intuitive and simple 2D barcode-creation, campaign management and advanced monitoring and reporting tools improve advertising campaign performance, from planning through to execution and monitoring the success of a mobile campaign. This drives more relevant campaigns, providing deeper audience engagement and better ROI and Return on Marketing Objectives.
Marc Meloche has 20 + years executive and sales management experience in media for leading newspapers, magazines, online publishers and ad networks. His experience includes ground breaking initiatives with the DoubleClick Network, the National Post, Sun Media, The Financial Post, Transcontinental Media and IT World Canada.
He has been involved with online advertising for 12 years and has also seen his interest grow in mobile advertising for the last few years. He believes that mobility will play a pivotal role in the coming years and will change the face of advertising.
Marc has also been involved in various industry committees with the Canadian Direct Marketing Association and the IAB. Fluent in English and French, he has been a public speaker at various trade, publishing, advertising, university and government events.
Marc enjoys many sports including tennis, squash, golf and skiing. He lives in Aurora, Ontario with his 2 teenage children and the family collie.
Vice President, Business Development
Julia has over 20 years experience in print and online media planning, buying, selling, analysis, optimization, measurement and reporting. As an experienced media professional, she is responsible for developing strategic and measurable brand building campaigns by applying various media platforms.
Julia has a proven track record of superior performance in driving and exceeding client expectations through broad-based competencies in business planning and development, strategic marketing strategies, product launches and audience. She is experienced in both selling and purchasing media space, in addition to researching how and where it will yield the highest return on investment. Julias professional strengths include her dedication to exceptional customer service and her ability to find the most cost effective combination of mediums that will enable the client to communicate their message to the target audience.
Julia lives north of Toronto with her husband and dogs. She enjoys canoeing, cycling, hiking and travelling and volunteers with Therapeutic Paws of Canada, PAWS for Reading and Cottage Dreams Cancer Recovery Program.
38 Springfair ave Aurora, ON L4G 3M2
2072 Guertin Saint-Laurent, QC H4L 4E4
© 2010 - mmmobile.ca